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You’ve got a product or service that you believe in. The next step—and your company’s No. 1 strategic goal—is to get people to buy it! That requires a focus on small business marketing and on strategic thinking, because small businesses need marketing plans. What is your target market? How can you reach it effectively? How…
Peer Benchmarking for Water Sports Equipment Shops Will Build Your Bottom Line! When the economy takes a turn for the worse, it’s the sports that cost the most to take up that tend to be the hardest hit. Take water sports. Water skiing equipment costs money; water tubes may not cost as much, but both…
Peer Mentoring for Tuxedo Shop Owners Will Suit Your Needs! As long as there are Special Events, there’ll be a need for tuxedos, whether they’re wedding tuxedos or prom tuxedos. But while the market is enduring, it’s also finite: There are only so many weddings and proms to go around! How do you get ahead…
You can find a variety of business plan templates on the Internet. If you’re planning to start a business, or if you’re just learning how to write a business plan, a template can be a useful—but not complete—checklist. If it’s in the template but not in your plan, you should know why. But it’s generally…
Peer Consulting for Truckers Will Help Grow Your Business! Although the economy is starting to look up just a bit, the road to recovery promises to be a long and bumpy one for trucking services firms. But as lengthy as that road might be, there will be a recovery, just like always. And between now…
Peer Consulting For Travel Consultants Is The Ticket To Higher Profits! Even in these days of booking by Internet, there are still plenty of folks looking for travel help—especially the kind of help folks need when they’re thinking about things like travel packages. People are looking to save money wherever they can, but they haven’t…
Peer Benchmarking Can Help You Clear Your Tractor Showroom! If selling tractors is your primary business, you’re more likely to endure than enjoy the months ahead. The traditional concerns of weather and harvest aren’t the biggest reason, though. The culprit is the economy—in this case the global economy. Of course, the tractor market, like the…
Every sound small business plan must include the basics of who you are, what you can do and how you’re going to do it. The exact format can vary, but there are several elements you should be sure to include: An executive summary, a description of the company, the product or service you’re selling or…
Give Peer Benchmarking For Towing Service Owners A Try! Times are tough all around. But even during tough times, there are still opportunities to be found. And the economic downturn, while it’s the worst we’ve seen in generations, won’t last forever; economic downturns never do. There’ll be even more opportunities then. So what’s the best…
Get Tire Sales—And Profit—Rolling With Peer Benchmarking! The long-awaited economic recovery is on the way—we can’t be certain about when, but we can be certain about the if—and the tire dealers who’ll thrive when it occurs are the ones who are planning for it now, by keeping their eyes and ears open for new opportunities,…