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So many folks ask me to help them with marketing and advertising when I do a consulting assignment. Historically, most recyclers don’t spend enough of their revenue on advertising (I recommend at least 1-2%) because they have had bad results and don’t know what to do. I am always amazed when I see sponsorships of…
Peer Consulting For Secretarial Services Firms Will Boost Your Profits! Whether your business is engaged primarily in stenography, letter and résumé writing, or document editing or proofreading, whether your focus is typing services or transcription or both, there will always be business opportunities available for secretarial services firms. But are in you in the best…
Peer Consulting For Scrap Metal Dealers Can Grow Your Business! There’s plenty of junk metal to go around; the trick is to find the scrap that can be collected and sold at a nice profit. Just two years ago, with the economy booming, the scrap metal business was a good place to be. Today, the…
There are plenty of hurdles on the road to business success. Once you’ve got the idea, there’s the question of how to write a business plan. What business strategies will work best? What’s the most effective growth strategy for your business? The best business development strategy? What’s the best approach to small business marketing? Often…
Peer Consulting Can Help You Fill In The Profit Picture! Even in this digital age, people want to preserve their favorite memories in pictures, and they want to put those pictures in frames. Some of those folks are going to want their photo frame to be just right; they’ll be looking for a shop like…
Peer Mentoring For Pet Grooming Service Owners Can Bring New Profits! During the economic downturn, pet owners were forced by necessity to focus on the basics, and pet grooming didn’t always make the list. As the clouds begin to lift, more owners will begin spending again, and more there’ll be more opportunities for groomers—whether it’s…
Financial planning is an absolutely essential component of business success. The first step is to get the most complete and accurate information about how your company is doing, or, if you’re starting a business, how your company might do. (If you’re a start-up, remember that your pro forma statements should be based on conservative assumptions.)…
Peer Benchmarking For Personal Services Firms Will Help Build Profits! Even in a down economy, there’ll always be a market for people who know how to provide personal services, including concierge services and personal shopping services. But in a down economy, you won’t lack for competition! How do you make sure that you stand out?…
Peer Consulting for Party Planners Will Boost Your Profits! For party planners, there’s good news and bad news. First, of course, the bad news: More companies, groups and families are deciding that the Big Event doesn’t need to be so big after all. On the other hand, the smart ones are going ahead with their…
Peer Mentoring For Used Office Furniture Stores Can Bring New Profits! The recent downturn has left plenty of office furniture looking for a home—and lots of businesses looking for used furniture. As the economic picture slowly improves, there’ll be even more firms looking to pick up office desks, office chairs and cubicles. Will it be…