The Internet is more than a ubiquitous part of American life—it’s a powerful marketing tool that has the potential to alter the way your company does, or will do, business. Are you making the most of it? What are you doing to make sure that consumers searching for your product on the World Wide Web find you—and contact you?
The odds are good that you have your own Web site. (If you don’t, here’s some free advice: Launch one.) But is that site doing everything it can for you? Are you taking advantage of bulk e-mail to raise awareness of your products or services? Are you using services such as Craigslist to tout your business? Do you have a Facebook page where users can contact you and become your fans? Are you taking advantage of everything eBay has to offer?
Ron Sturgeon, Mr. Mission Possible, has learned how to make the Internet work for his businesses, and he can teach you how it’s done in his peer benchmarking groups, his and his consulting assignments, speaking engagements.