Why should you join a benchmarking group? You should never be satisfied with anything but the best for your business, and that is what a peer benchmarking group can do for you; it allows you to achieve the best. Business peer mentoring puts you along with 8-14 other non-competing business owners in your specific industry and allows you to learn useful strategies and how to avoid ineffectual ones.
Performance benchmarking allows you to compare yourself with the operations of other businesses like yours and see what they are doing right and what they are doing wrong. Business benchmarking is a very useful way of receiving construsctive criticism and can allow you to maximize efficiency and most importantly, profit.
TRL