As part of your small business plan, you’ll want to outline a consistent, standard approach to developing new opportunities for your business. There are five key questions you should always ask when considering a new opportunity. Call them the 4 Ws and an H:
- What are you trying to sell?
- Who will you target?
- Why would they want to meet with you?
- When will you make your pitch?
- How do you reach them?
But a strategy involves more than asking (and answering) these questions. It involves getting your small business prepared to move on any development opportunity. A veteran business management consultant can help you position your firm for success by helping you focus not simply on a single opportunity, but on how every opportunity should be evaluated and prepared for throughout the company.
Ron Sturgeon, Mr. Mission Possible, can help you build a business development strategy in a variety of ways: Through a consulting assignment; through his peer benchmarking groups; or, if you’re just looking for a refresher course, through a speaking engagement. Where better to turn for small business help than a highly successful entrepreneur? Let Ron help you find the answers!