A core part of your business plan, strategic marketing involves long-term thinking about your company and the customers you serve, or plan to serve. It means structuring your company in such a way that it meets the needs of your customers better than any of your competitors, now and in the future. We’re not talking about the latest trend or fad; strategic marketing should be a key element of your small business plan.
When it comes to strategic thinking and strategic planning, it’s a good idea to get some small business help. Specifically, you want advice from someone who has been down the road before: A successful entrepreneur turned business management consultant, like Ron Sturgeon, Mr. Mission Possible.
Ron has spent years helping small businesses and entrepreneurs with strategic marketing. It’s a key topic in his speaking engagements, peer benchmarking groups, and consulting assignments. If you’re looking for the best way to build a successful marketing strategy, look no further than Ron Sturgeon!