Squeezed On Both Sides

Just about every ship has taken on water during the economic downturn, but the troubles in the auto body shop industry mean that more than a few boats are just about swamped. A recent industry report put it bluntly: There are too many auto body shops chasing too few customers, and the insurance industry has been doing too good a job of cutting deals that cut prices even more. The report has a couple of pieces of advice—Wait for the “market correction,” which is economics-speak for waiting to see who goes out of business first: You, or most of your competitors, or both; and run your body shop according to the best business practices.

There’s no question that the economy will improve, and eventually, as painful as it might be, the auto body business will right itself; as long as there are drivers, there’ll be a need for auto repair. But in tough times, how do you make your body shop stand out? How do you get customers willing to pay good money for car repair to, and through, your door? How, to use more of that economics-speak, do you differentiate yourself? That’s where Peer Benchmarking Review Groups come in.

Your Guide To Proven Ideas

Peer Benchmarking Review Groups offer more than a mere marketing plan. They give you the ideas you need to succeed! Imagine sitting with a group of people who know the body repair business like the backs of their hands—because it’s their business, too! Together, you can learn about what has worked and what will work: Everybody offers their ideas, and each idea gets a “Big and Easy Analysis” right then and there! The atmosphere is friendly (it’s the ideas that get the workout) and noncompetitive—participants are chosen from different geographic markets—and the results are guaranteed! At the end of the session, you’ll be armed not only with new ideas, put a plan for putting them into action—and benchmarks to keep track of your progress!

The groups are led by Mr. Mission Possible, an experienced auto business entrepreneur with plenty of business development and business planning savvy. Contact him today!