The Victims of Recession

There aren’t many people, thankfully, who abandon their pets when the bills start to pile up (that’s why stories like that make the news; they’re pretty rare!) But in an economic slump, the next vet checkup might have to wait—and some people who want to own a pet decide that they’ll do the responsible thing and wait until they can afford it. Put another way, business isn’t exactly booming, and there are plenty of veterinarians and vet clinics around hoping to share what wealth there is.

So if you run a veterinary clinic or a veterinary hospital, your income might not be rising, but the bills probably haven’t stopped going up. A settled stomach isn’t part of the diagnosis. Still, the tough times aren’t going to last forever—that’s why they’re called economic cycles—and opportunity will come knocking again. Where will you be when it does? Will you be in the right position?

Marketers can tell you that your position is key—especially as it relates to the competition in veterinary services. The word they use is differentiation, which is a fancy way of saying “setting yourself apart from the pack.” And we have a way to help you do that—to differentiate your practice or vet clinic!

Meet The Peer Benchmarking Review Group

We’re in the business of advising other businesses, and we’ve gotten pretty good at it over the years. (He’s not called Mr. Mission Possible for nothing!) But we didn’t spend years earning a doctor of veterinary medicine degree like you did. We won’t insult your intelligence by telling you we know everything there is to know about your business—but we do know the people who do. They’re your fellow veterinarians—your peers, chosen from markets that don’t overlap—and working with them and with us, you learn what works in other markets, and you have a sounding board for your ideas, too. Every idea gets a “Big and Easy Analysis”—a quick diagnosis of its feasibility in the real world. And you get a plan, one with benchmarks so you can measure its progress!

Mr. Mission Possible’s expertise in business planning and business development makes him the ideal partner for your Peer Benchmarking Review Group. Reserve your seat at the table today!