You’ve got a product or service that you believe in. The next step—and your company’s No. 1 strategic goal—is to get people to buy it!
That requires a focus on small business marketing and on strategic thinking, because small businesses need marketing plans. What is your target market? How can you reach it effectively? How can you get consumers not just to buy your product or service, but also to buy it consistently? A good marketing plan answers these questions, and more, in conjunction with your small business plan.
But marketing isn’t the only piece of the puzzle. How will you deliver your product or service in timely fashion? How will you make sure that the customer’s experience is as pleasant as possible? And last but certainly not least, how will you track your sales accurately, to make sure you’re making the most of your resources?
Ron Sturgeon, Mr. Mission Possible, knows about building a business from the ground up because he’s done it. The topic of business sales comes up in his peer benchmarking groups, consulting assignments and speaking engagements. If you’re looking for a way to establish or grow your sales, Ron has the answers!