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There are plenty of reasons to call in outside help when you’re running a small business. Whether you’re wondering how to write a business plan or you just want some help with strategic thinking, a consultant can help you think outside the box. He or she can tell you what’s working and what isn’t—and better…
The Internet is more than a ubiquitous part of American life—it’s a powerful marketing tool that has the potential to alter the way your company does, or will do, business. Are you making the most of it? What are you doing to make sure that consumers searching for your product on the World Wide Web…
Marketing is the core of any successful small business plan. It takes effort, time and plenty of strategic thinking to make sure that every facet of your operation is oriented toward meeting the customer’s needs. And whatever your growth strategy might be, it won’t get far unless you’ve developed a comprehensive marketing strategy. That’s why…
Whether you’re just starting out or have years of experience with your small business, there’s no substitute for a comprehensive, comprehensible growth strategy. If you’ve been around the entrepreneurial block, you know that growing your business involves far more than simply saying, “Let’s build more widgets right away!” Even if you’re sitting on top of…
If your small business is going to grow, you’re going to need money—money to expand your operations, to open a new location, to build a new plant, to fuel further success. Financial strategic planning is about identifying your future financial needs and obtaining the funds to meet them. Among the key questions: Will you need…
Good consulting companies offer varieties of small business help—ways to help you improve your company’s bottom line. You can learn how to write a business plan; get help with small business marketing strategies; and build a business development strategy and a growth strategy that will help your company identify and exploit opportunities to maximum benefit,…
The numbers are the lifeblood of business. How many units are being sold? How much do they cost to make? How much money is coming in? How much is being spent? It’s vital for an owner to keep a finger on the pulse of his or her small business. There’s no substitute for knowing the…
Every successful entrepreneur knows the value of a small business plan, and every small business plan should be seen by at least one set of experienced eyes before it goes to the bankers. Better yet, bring in the outside help during the process, so that someone with a different perspective can point out any possible…
There are plenty of hurdles on the road to business success. Once you’ve got the idea, there’s the question of how to write a business plan. What business strategies will work best? What’s the most effective growth strategy for your business? The best business development strategy? What’s the best approach to small business marketing? Often…
A business development strategy is a standard approach to developing new opportunities for your business. It’s a way of framing the opportunity in a consistent way, based on the needs and resources of your business, that takes into account your company’s long-term goals. Like most strategic planning, putting together a business development strategy that’s properly…