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A solid small business plan contains all manner of strategies—the long-term approaches designed to help your company meet its overall goals. It includes a marketing strategy; a growth strategy; and a business development strategy. All are designed to help you make the most of your company’s resources as you strive for business success. Creating the…
If you want your business to be successful not just today, but in the years to come, there’s no substitute for strategic thinking: Thinking about not just where you want to go, but how you plan to get there. There’s no getting around it: Strategic thinking is hard work. It takes time and effort. To…
Strategic planning involves developing methods to utilize your available assets to maximum benefit over the long term. No matter what your line of business, planning to meet your customers’ needs not just today, but into the future, is a must. That’s why strategic planning is integral to long-term business success. A seasoned business management consultant…
A core part of your business plan, strategic marketing involves long-term thinking about your company and the customers you serve, or plan to serve. It means structuring your company in such a way that it meets the needs of your customers better than any of your competitors, now and in the future. We’re not talking…
As any successful entrepreneur can tell you, a sound business plan is a blueprint for success—a way of transforming an idea into a profitable reality. But when you start wrestling with how to write a business plan, you quickly learn that the hard work is in the details. The best small business plan is the…
Marketing strategies are essential to building a successful small business. Marketing is more than simply a buzzword, or another name for advertising. It’s about structuring your business to meet the needs of your customers. A marketing strategy is a long-term approach; it focuses on the market, your product, and how you can best use your…
If you own (or plan to start) a small business, you quickly come to grips with the reality that money doesn’t grow on trees. There are only so many dollars in the bank, and your company’s survival can depend on spending those dollars wisely. But it’s absolutely essential that you spend some of those dollars…
Best practices are the operating procedures for your industry that bring about the most effective results. Best practices are fluid in the sense that they can change: If a more effective procedure comes along, that becomes the best practice. Since the most effective practice brings the best value for your money, following best practices whenever…
As part of your small business plan, you’ll want to outline a consistent, standard approach to developing new opportunities for your business. There are five key questions you should always ask when considering a new opportunity. Call them the 4 Ws and an H: What are you trying to sell? Who will you target? Why…
What will happen to your business when you are gone? Doing good succession planning can help make certain that the business you build endures. As a consultant, Ron has helped structure orderly plans of succession for small business owners in an assortment of industries. Creating Plans of Succession for Small Business Owners Structuring Succession Plans…