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Please see how to write a business plan. When it comes to writing business plans, the No. 1 rule is simple: It’s not a one-person (or one-group) job! Make sure someone who isn’t involved in your plans takes a critical look at what you’re doing, and make sure that person is willing to give you…
A small business plan is an entrepreneur’s road map to success. A well-designed plan outlines what your company hopes to accomplish and how it intends to accomplish it. Although the business plan format can vary, there are key elements common to all plans, including an executive summary, a description of the company and the management…
Marketing, the positioning of a business to meet the needs of your customers more effectively than your competitors, is a core element of success for businesses of every size. For a small business, a marketing plan is a crucial element of the business plan, because it’s vitally important to make sure that no resource goes…
Entrepreneurship is the American way, and there’s no shortage of places you can turn to get small business help: The local bookstore offers row after row of volumes on business plans, business development and business start-ups; the Internet is loaded with do-it-yourself small business sites; and there are even TV shows designed to help you,…
You can find any number of sample business plans on the Internet. At first glance, the sample plan can be an intimidating document: There are sections for your business, you and your people, your marketing plan, your cash flow plans, and more. Strange as it may seem, such an intimidating sample plan can be a…
If marketing is the art and science of making sure your company maximizes its ability to give the customer what he or she wants, the marketing plan is the blueprint for making sure that gets done. As such, the marketing plan is an integral part of your overall small business plan. Marketing is, indeed, an…
Writing a business plan is one of the most vital skills a successful entrepreneur can acquire. You know you have an idea that can make money; the business plan requires you to spell out exactly how you intend to turn your idea into a profitable reality. If you’re starting or expanding a business, the strength…
On one hand, business success isn’t very hard to define: You make a profit. On the other hand, business success is in the eye of the beholder. For some entrepreneurs, that means making a living doing the things they’ve always wanted to do. For others, it’s making the most money they can from their ideas…
One of the hardest things to do in life, as well as in business, is to think about the long term. You’ve got a hot product that flies off the storeroom shelves, but will it still be as hot once you’re ramped up to make and sell even more? But business success is all about…
You’ve got a product or service that you believe in. The next step—and your company’s No. 1 strategic goal—is to get people to buy it! That requires a focus on small business marketing and on strategic thinking, because small businesses need marketing plans. What is your target market? How can you reach it effectively? How…